Haviland Canvas
This tool was conceived of by the owner of a floral designing business who wanted a way to share ideas with clients before committing to anything concrete.
Project
Floral Design Mock Editor App
Role
Lead Product Designer, UX Researcher
Tools
Sketch, Illustrator, Photoshop
Objective
- Make it easier for florists to mock up arrangements and ideas.
- Develop an intuitive tablet first app.
Scope of Work
Research analysis, incorporating feedback from potential users, proposed wireframes, and final design for development.
User Cases
- Mock-ups for clients
- Sketches for new ideas
- Mood board and inspiration creation
Users
Florists
Event Organizers
Hobbyists
DIYers
Interaction Research
Reflecting on popular social media apps, users of tablets are already used to simple photo editing and basic content creation (Instagram, VSCO, Snapchat). Common gestures include swipe, drag and drop, pinch and spread, and 2 point rotate. Sticker and photo editing apps were the closest in functionality to the proposed product.
Modes + Features
- Create Mode: Choosing arrangement types guides and give designs context. The user can choose flowers based on type, color, name.
- Database Integration: Flower images are stored as an updatable database that automatically updates to the app.
- Saved Designs: Drafts and final designs are stored within the app. Images can be exported to be shared.
- Mood Boards: Besides the official flower images, mood board mode allows the user to upload images to the canvas for inspiration.
Lofi Wireframes + User Flow
Final Designs
